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Back Vehicle News Toyota Toyota Leads Sales For Ninth Consecutive Year
05 Jan 2012

Toyota Leads Sales For Ninth Consecutive Year

Toyota has overcome production disruptions caused by a tsunami in Japan and floods in Thailand to be the top-selling automotive brand for 2011.

Official figures released today show Toyota's market-leading performance helped lift the automotive industry past one million sales for only the fourth year.

Australians bought 1,008,437 new vehicles in 2011, of which 181,624 carried the Toyota badge - a level never reached by any other car company.

It was the ninth year in a row Toyota has been Australia's most popular automotive brand.

Toyota's total was more than 55,500 ahead of its nearest rival - an additional 1,000 sales every week.

Toyota's executive vice president David Buttner said Toyota's sales result was restricted by lack of supply due to the impact of the natural disasters.

"Those missing Toyota sales are due to vehicles that simply were not built due to the disruptions that occurred to production," Mr Buttner said.

"There is no doubt that, if those vehicles had arrived at Toyota dealerships, our sales in Australia would have topped 200,000."

Toyota's Corolla was Australia's best-selling vehicle for five months of the year - in January and from September through to December. A total of 36,087 Corolla sedans and hatches were sold to local motorists.

Corolla was pipped by HiLux as Toyota's biggest seller for the year with 36,124 deliveries. HiLux was Australia's best-selling ute, best-selling four-wheel drive and best-selling light-commercial vehicle. It was the outright best seller in Queensland, Western Australia and the Northern Territory.

Camry was Australia's top-selling mid-size car for the 18th year in a row - an unbroken run that began in 1994. The seventh-generation Camry went on sale in late 2011 and will be followed by the Camry Hybrid in 2012.

Toyota was the only manufacturer with three vehicles among the top 10 sellers - HiLux, Corolla and Camry.

HiLux two-wheel drive, HiLux four-wheel drive, Camry, LandCruiser wagon and HiAce bus were all leaders in their respective market segments in 2011.

Mr Buttner said Toyota was Australia's leading automotive exporter with Camry, Camry Hybrid and Aurion sedans shipped to the Middle East and other markets.

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