Mitsubishi Motors Australia has broken its own all-time SUV and LCV sales records with positive 2015 half-term results for the steadily growing brand.
According to official VFACTS data released today, MMAL sold 9,011 units in June, elevating it to 5th overall in the Australian new car market, while year-to-date MMAL sold 35,866 units, one of the company’s best first-half import results in its 35-year history.
The performance of its SUV and LCV range helped MMAL establish new all-time sales records for Mitsubishi LCVs (13,709) and SUVs (14,389) for the calendar year-to-date period.
MMAL was the number two brand across combined SUV and LCV sales June YTD with 28,098 units sold, reflecting a volume increase of 15 per cent compared to the same period last year.
Mitsubishi sold 3,526 Tritons in June, while Triton 4x4 was the highest-selling model in its category with 2,982 sales.
Mitsubishi SUV sales were also at record levels for the month. Off the back of 15.5MY updates, ASX was the highest-selling Mitsubishi SUV in June with 1,358 units, followed by the revamped Outlander with 1,010 units.
Mitsubishi Motors Australia Executive Director of Marketing Tony Principe said the company’s strategic focus on growth areas in LCV and SUV segments and MMAL's continued strengthening of its product line-up was paying dividends.
“Customers have responded to the fresh direction Mitsubishi Motors is taking with models like new Triton and Outlander, which introduce greater levels of design appeal, quality and refinement to our core products,” he said.
“With SUV and LCV sales now accounting for about 54 per cent of the Australian new car market in year-to-date terms, it’s important we continue to focus on delivering a competitive range of products in these key growth areas.
“With a strong and continually evolving LCV and SUV line-up, we’ve been able to carry momentum through the first half of 2015, and broken a few of our long-held records in the process.
“We’re excited the company can now turn its focus to ramping up sales of 2016 Triton as we get full supply of the new model from September this year.”
