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Back Vehicle News Isuzu Isuzu UTE takes sales records to next level
06 Jul 2015

Isuzu UTE takes sales records to next level

Isuzu UTE Australia (IUA) has continued its stellar growth, recording its highest ever monthly sales result in June, with 2,675 new vehicle registrations – eclipsing the previous best result of 2,339 posted in December 2014.

Both its 1-tonne D-MAX ute and 7-seat MU-X SUV achieved individual monthly record sales results, with 1,904 and 771 units respectively.

The end of financial year also provided IUA with its best opening six months on record, with accumulated vehicle sales YTD reaching 10,227, and total sales since commencing business in 2008 of just over 60,000 vehicles. A strong June performance also edged Isuzu UTE above Suzuki on the YTD sales charts. To put IUA’s rapid progress into perspective, less than two years ago the company posted an annual sales tally of 10,209 vehicles.

June’s VFACTS reporting confirms Isuzu UTE’s D-MAX as the fastest growing brand in the 1-tonne ute segment in both June and YTD, with D-MAX sales not only eclipsing Nissan’s Narava for the month (1,904 vs 1,280) but also on YTD sales (7,007 vs 6,473). D-MAX’s market share in June 2015 was 9.8 per cent, helped in part by improved fleet sales as increasingly customers demand their fleet be five-star ANCAP rated.

Isuzu UTE’s MU-X also set new records in June, once again outselling established Large-SUV segment players such as Mitsubishi’s Pajero, Nissan’s Pathfinder and Hyundai’s Santa Fe – resulting in a new market share high of 6.2 per cent.

“I am extremely pleased with the results our Isuzu UTE team has achieved so far this year … it’s a credit to the hard work everyone has put in across our business,” said IUA’s Managing Director & CEO Yasu Takeuchi.

“This year we have introduced a variety of new initiatives such as a new marketing platform in ‘Go Your Own Way’, a new Capped Price Servicing program ‘Service Plus’, and launched our owner’s ‘I-Venture Club’ … when combined with the continual expansion and improvement of our dealer network, our brand is really starting to make a significant impression on the market.

“June’s result deepened our confidence to exceed 20,000 unit sales in 2015, and while we are well aware of the challenges ahead of us in the second-half of the year, I am confident we can sustain our rapid growth,” he said.



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