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Back Vehicle News Holden Holden Ute and Barina Star in May Sales Result
05 Jun 2012

Holden Ute and Barina Star in May Sales Result

Solid performances across a number of key carlines underpinned Holden sales last month, although stock shortages of its popular Barina small car and Colorado LCV continued to impact overall results.

According to official VFACTS figures released today, Holden achieved 9.4 per cent market share in May, selling 9,017 vehicles for the month.

Holden’s special edition Thunder Ute pack helped the iconic Australian vehicle to its highest sales for the year, with 817 units sold. The value for money Thunder pack offers alloy wheels, satellite navigation, leather seat bolsters and iPod® compatibility at no extra cost.

The popularity of the new-generation Barina hatch and sedan saw 1,000 Barina sales last month, which was the nameplate’s best May since 1996.

The home-grown Cruze was Holden’s top-selling car and fourth in the overall market with 2,860 units and Commodore was close behind with 2,521 cars sold.

In the booming SUV segment, Captiva continued to hold its own with combined Captiva 5 and 7 sales of 1,385 units.

Holden Director of Sales Philip Brook said Holden’s May performance was restricted by stock shortages of Barina and Colorado which were expected to ease with the launch of the all-new Colorado this month. 

“We’re really excited about Colorado, it’s a very important car for Holden and has traditionally been one of the strongest performers in the Holden family,” he said.

“The new-generation Colorado is only days away and we can’t wait to start delivering the first cars to customers in the coming weeks.”

“June is historically one of the strongest months of the year, and we hope to post some solid results helped along by a number of compelling offers we’ve got available in the marketplace.

“Our 3-2-1 campaign offers new customers three years extra free roadside assist, two years extra free factory warranty and their first standard Holdenwise service free of charge which we see as fantastic value.”



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