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Back Vehicle News Ford Ranger Lead the Charge at AIMS
01 Jul 2011

Ranger Lead the Charge at AIMS

In one of the most comprehensively refreshed lineups in its history, the Australian International Motor Show in Melbourne will see the arrival of the Fiesta sedan, along with Focus, Mondeo, Ranger, Falcon LPi and SZ Territory.

"2011 is a signature year for Ford Australia," says Ford Australia President and CEO, Bob Graziano. "We're aiming to refresh and update 85 per cent of our range and the Australian International Motor Show allows us the opportunity to share that story with our customers and the wider audience."

The headline acts are the all-new Focus sedan and hatch, as well as Ranger Wildtrak. It will be the first time Australian customers have been able to see and touch the all-new Focus sedan and hatch. After its successful worldwide premiere in Sydney last year, Ford will follow up with the unveiling of the all-new Ranger Wildtrak at Melbourne.

The new Ranger is the latest in a range of global Ford products that are driven by the company's One Ford strategy. The Ranger was designed and engineered at Ford's Campbellfield product development and Geelong proving ground facilities and will be sold in more than 180 markets worldwide.

Ford's highly interactive stand is one of the biggest at the show, and aims to provide enjoyment for the whole family.

From children to their parents, there's something for the whole family – from the All-New Focus Theatre – which brings the outside inside for showgoers and highlights new features and technologies never before seen on Focus, as well as two urban-cool Mad Max Interceptor concepts that have been painstakingly crafted over the past six months.

The two Mad Max Interceptors – by designers Simon Brook and Nima Nourian – showcase the company's highly technical design and modelling skills.

Bold, powerful and confident, the all-new Ranger Wildtrak makes its Melbourne show debut.
The Chilli Orange Ranger Wiltrak stands out from the crowd with its sporty looks, dark accented colours on the side mirrors, door handles and side air vents, which give the vehicle a dynamic look.

"Wildtrak's aggressive look and bold new graphics are a perfect fit for those who appreciate a sporty and more expressive image. It will look fantastic transporting the latest quad bike or jet ski for weekend getaways," said Craig Metros, chief designer of the all-new Ranger.

Joining the Chilli Orange Wildtrak 3.2-litre diesel at Melbourne will be an Aurora Blue Ranger XLT Double Cab 3.2-litre.

Sitting high on 18-in alloy wheels, the Wildtrak gets a roof rack and a sports hoop which enhance its profile. Wildtrak badging and graphics help to set it apart from other lifestyle vehicles, while the cabin gains a smart combination of leather and woven cloth upholstery.

The purposeful interior of the Wildtrak echoes the sporty look of the outside. A special hydrographic finish on the centre console around the audio is reminiscent of strong but lightweight materials like carbon fibre.

Also poised to be a leader in innovation, Ranger Wildtrak is one of the most high-tech pickups with smart technologies such as Bluetooth®1 Voice Control and Rear View Camera system. Voice Control is available over the radio, CD, iPod, USB, air-conditioning and phone. It also offers a five-inch colour screen with satellite navigation.

One of the most high-tech vehicles in the segment, select Ranger models will boast the segment's first Rear View Camera System where the camera image is displayed in the rear view mirror, as well as Rear Park Assist.



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